First Advantage
Vertical Marketing Leader
Atlanta, GA - Full Time
Position Type: Full-Time, Exempt
Location: U.S. Remote
At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members. Operating with empathy and compassion, First Advantage fosters a global inclusive workforce devoted to the diverse voices that make up our talent and products. Our team members empower each other to be their authentic selves and treat all with respect, integrity, and fairness.
Say hello to a rewarding career and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands.
About The Role:
First Advantage is seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in our Healthcare, Transportation, Industrials, Government, Education, Non-Profit verticals and LATAM geographic markets. This is a high-impact role at the intersection of marketing, sales, and product—focused on owning and executing go-to-market strategies that generate leads, increase revenue, and drive client engagement.
In this role, you will lead the end-to-end development of targeted marketing programs—from audience segmentation and campaign strategy to execution and performance optimization. You’ll play a pivotal role in translating corporate campaigns into vertical-specific initiatives that directly support field performance and sales conversion.
If you’re a marketing strategist who thrives on building relevance at scale, understands the power of AI in modern marketing, and knows how to partner closely with Sales and Customer Success to drive measurable outcomes—this is the role for you.
Key Responsibilities:
- Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth.
- Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs.
- Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win.
- Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront.
- Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate—across digital, events, email, and field marketing tactics.
- Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry.
- Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution.
- Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement.
- 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries (Healthcare, Transportation, Industrials preferred)
- Strong track record of supporting sales teams and influencing revenue through marketing
- Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
- Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
- Strategic thinker with an eye for detail and strong project management skills
- Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
- Comfort operating in a fast-paced, matrixed environment with shifting priorities
- Passion for innovation, experimentation, and continuous improvement
Why Join Us?
- Work at the forefront of innovation in a mission-critical industry
- Take ownership of marketing in verticals where trust, speed, and accuracy matter most
- Use modern tools and AI to elevate your impact and scale your programs
- Collaborate with a driven, supportive, and customer-obsessed team
- Influence how marketing drives real revenue outcomes in a growth-focused company
Additional benefits offered to our eligible employees include:
- Ability to work remotely with occasional business travel.
- Medical, Vision, Dental, and supplementary benefit plans
- 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
- Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
- Access to tech and growth opportunities, and leaders who want you to succeed!
Ready to Lead?
If you’re ready to define and execute marketing strategies that generate demand, deliver results, and reshape how industries think about background screening—we want to meet you.
The salary range for this position is approximately $78,000 - $115,000 base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
United States Equal Opportunity Employment:
First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.
United States Equal Opportunity Employment:
First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.
